The Birth of the Nespresso Coffee Maker

In 1970 the creation of the Nespresso coffee maker was born, during the next 15 years Nestle research and development departments worked endlessly to produce the pressurized coffee extraction process. Six years in and Nestec files a patent application.  nespresso machine reviews

During 1986 Nespresso ,in partnership with Turmix a Swiss manufacturer turn-out the first Nespresso coffee maker system. 1987 they open up the Japanese market. 1989 the Swiss marketplace is born and the Nespresso club is developed. By 1991, Krups is a partner internationally and the system is made available in the USA and France. During the time up to 1996 Nespresso continues to grow opening up markets worldwide and has 180,000 affiliated club members.

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Still expanding operations by 1998 they partner with Alessi and launch a unique machine with extraordinary design features, during this time hey developed their first huge advertising project which includes the newly designed web site. 1999, Italy was introduced to Nespresso and redesigns its mid range product-line and in 2000 the company redesigns their espresso machines and the fist TV advertising campaign is developed.

As the company moved forward into 2001 , Nespresso saw an impressive growth ,with the ease-of-use and striking ergonomic design offered by the Nespresso “Concept Machine” and led to record machine sales.

2002 and 2003 saw the company building another product facility in Switzerland and on-line sales increase by 94% during that time an accounts for 30 % of the companies business. After 5 years of research the new Automatic Nespresso Machine is launched, marking a significant breakthrough in cappuccino preparation technology.

After 12 months of construction and preparation, the Production Centre is now fully operational with 123 full-time employees and is responsible for the worldwide production of Nespresso’s unique coffee capsules for household and out-of-home markets.

The 2004 GfM Marketing Prize in Switzerland was awarded to Nestlé Nespresso for their outstanding results achieved through innovative marketing strategies and effective marketing measures.

With 25 % annual growth since its market introduction in 1988 Nepresso remains to be a force, and is seen as a leader in the coffee niche industry. Today there are more than 1.6 million affiliated Nespresso Club members and over 200,000 Out-of-home customers, Nepresso offers 19 in-home models and 5 commercial models.